[[One businessman is talking to another.]]
Survey Advocate: ...And then, we should follow up with the customer about a week later with a survey.
Survey Advocate: See what they thought about the service, the rep they talked to, etc.
Critic: What if they don't respond to the survey right away?
[[The advocate appears somewhat irritated.]]
Survey Advocate: Send them ANOTHER survey to see what they didn't like about the FIRST survey! If it wasn't a well-designed survey, we should know!
Critic: And if they don't respond to THAT?
Survey Advocate: If they don't respond to THAT - or to the survey that FOLLOWS that - or to the one after THAT - WELL -
[[The advocate is now visibly angry.]]
Survey Advocate: I want surveys to pop up in their browser. I want to be TEXTING them surveys. I want to MAIL them surveys that look like handwritten birthday cards, with no return address. I want surveys to FOLLOW them like student loans, non-dischargeable in bankruptcy.
Survey Advocate: INESCAPABLE.
Survey Advocate: I want to flyer their CAR with surveys. want to get their DOCTOR to PRESCRIBE them our surveys. I want our surveys to be CARVED INTO THEIR TOMBSTONE. Below their name, but above the dates.
Survey Advocate: Because, remember! Our number one priority HAS to be CUSTOMER SATISFACTION
{{header: let us know at WONDERMARK.COM}}
{{alt-text: Here lies Johan Livingston. How Would You Rate Your Service At The Marriott Cincinnati North? A. Excellent B. Good C. Fair D. Poor How Can We Improve Our Service? Loving Husband and Father 1948-2014}}