The Making of Wondermark, Part I

The creation of a comic strip is an arduous and seldom-rewarding task. Sweat, blood, tears, ink and occasionally urine must combine in a subtle alchemy on the illustrative page, by necessity ripping creative gashes in the artist’s soul that only sting more greatly with the acrid tang of exposure to the public consciousness.

The creators of The Wizard of Id, comic-strip greybeards Peter Parker and Bret “Hitman” Hart, once stated that the creative process “…is a [mistress]…with [cruel proclivities]…and a [sadistic streak]…that [only] sometimes leads to [the expected release; that of] an [attentive readership]…much less [widespread commercial appeal].” It’s a harsh world for a newbie to come to terms with; however, here at Wondermark we have streamlined this delicate and psychically dangerous process into a slick, successful art.

This does not mean that the processes described below are not difficult or torturous. They are both, in roughly equal quantities, sprinkled liberally with despair and occasionally garnished with a dash of coppery, nutmeg Hate. The following account will be by nature incomplete and imprecise, but it is our devout hope that some if not both of Wondermark’s devout readers will forgive the omissions, fill in the gaps, sit back, and learn a little something about comedy.

I. THE CONCEPT

Every step in the process is difficult, but coming up with the concept is by far the most emotionally taxing. Our creative staff reads several newspapers every day, staying abreast of current events both domestic and international, momentous and mundane, searching for those small items that — to the trained eye — represent the ever-changing character of the culture.

For example, recently in Italy a love-struck lunatic stole an ambulance and careened through city streets, wailing the siren to serenade his (hopefully impressed) bella. While this might rapidly become fodder for an E! Original Movie, it has to pass through a much more rigorous gauntlet of inquiry before being considered to be potential Wondermark material:

Is the subject riding the Zeitgeist like a tidal wave?

Our research department took an informal survey of 10,032 Americans and Western Europeans, asking them a variety of questions including their emotional reaction to this news item. The survey also included “dummy” questions designed to disguise the true nature of the survey, so as to weed out “prampters”, or respondents who concoct bogus answers for sport (“prampting”).

The dummy questions included such irrelevant gems as “What criteria do you use when deciding which brand of mung beans to purchase?” and “Did ‘moral values’ play a role in deciding who you would vote for in the Presidential election?”

The survey clearly indicated that the public would be highly receptive to us shining our blinding cultural spotlight on the Italian incident. This is the preeminent criterion for subject selection.

Is there sufficient material to inform a one-to-seven-panel, 3” x 9” sequential illustration?

Drawn out to its full potential, the paramour-turned-paramedic scenario could probably fill at least three panels (assuming the conventional setup-reinforcement-reversal paradigm), or, failing that, could possibly work as an extended single-panel non sequitur.

Would the proposed subject provide an opportunity for side-splitting humor, wry irony, clever witticism, or at the very least a Ziggyesque rhetorical observation?

This is the toughest question to answer.  Sure, the material’s there, but is it worth doing? The reality was no, but for this exclusive look behind the scenes at the Internet’s first and only comic strip, we’ve made a special exception. For the sake of this article, we’ll be expending all the normal resources in the service of a doomed concept. This only differs from the norm in that we usually don’t recognize a concept’s stupidity until much later in the process, after it’s far too late (and too embarrassing, not to mention expensive) to turn back.

II. THE PROPOSALS

Once the concept is decided upon, a battery of scripts are written to create a comprehensive campaign.  The writing staff, under the guidance of the Creative Director, will each write several “spec” scripts for consideration, approaching the concept from many different angles.  For example:

WONDERMARK SPEC SCRIPT - “MAMMA MIA”
PANEL 1: A dapper YOUNG MAN kneels in front of
a LOVELY LASS.
                  YOUNG MAN
       There is nothing new under the sun,
       save thy tender mercies.  I shall
       issue a dulcet cry to the heavens
       befitting thee, o goddess of beauty!
PANEL 2: The Young Man leaps into a passing
ambulance, knocking the previous occupant
(a NECK-BRACED HOBO) into a canal.
                  YOUNG MAN
       For thee, my dearest, there is
       no muting the song of the swan...
PANEL 3: The Lovely Lass throws a hand to her
forehead.
                  LOVELY LASS
       Your promises are promising, my
       promised one, but only by hearing
       them amplified by the life-van’s
       golden throat shall I be truly
       convinced of your sincerity!
                  NECK-BRACED HOBO
      Agkkk.

This script has a lot going for it; it’s got romance, passion, and the clever last-word-in-the-last-panel twist that always tickles the kids.  But it’s a little heavy-handed for Middle America.  In contrast, the script on the following page has our most discerning demographic firmly in mind:

WONDERMARK SPEC SCRIPT - “SNOWBOARD MONKEYS”
PANEL 1: A PIZZA CHEF tosses a disk of dough
into the air. Suddenly, the WALL BREAKS IN!
                  PIZZA CHEF
      Holy a-baloney!
PANEL 2: Three HIP BLACK CHICKS burst through
the hole in the wall!
                  AFROED CHICK
      What’s shaking, white meat?
                  HOOP-EARRINGED SISTA
      Looks like his belly!
                  RESPECTABLE AFRICAN-
                  AMERICAN PROFESSIONAL
      Bwah, ha, ha!
PANEL 3: The Pizza Chef juggles meatballs.
An AMBULANCE races to the scene.
                  PIZZA CHEF
      Looks a-like you a-gotta my number, eh!
                  HOOP-EARRINGED SISTA
      Mm-hmm!

The writers and the Creative Director will further refine the campaign of scripts, finally sending a package proposal to the Executive Vice-President. The Executive V. P. will mull over the proposal, considering the resarch numbers and survey results and determining the best course of action. After much tinkering based on her own preferences and those assumed for the target demographic, she will approve a handful of scripts to be produced.

III. SPEC STRIPS

The compositing team will take the approved scripts and create rough evaluation versions, or “paste-ups”, of each.  At this stage, there may be as many as six or as few as eight scripts approved.

Using stock imagery, similar panels from other comic strips, or existing footage of known characters, the compositors will assemble the paste-ups with tape and Glu-Stic so that the creative team can have a rough vision of what the final product will look like.

usually they're bigger, this was a slow week

Paste-up (click for bigger)

Only one strip will go to press, but as many as four may be focus-grouped in the final stage of selection.  The process of focus-group studies, in which quantity values are assigned to every possible facet of every reaction expressed by a generally unopinionated group of otherwise-engaged mall patrons, helps the creative team cull the inferior concepts.  Focus-group testing produces a matrix of numerical scores, determining empirically which homogenized product seems to be marginally better than the others.

IV. REVISIONS

Once the spec scripts have been turned into paste-ups, the process enters the long and soul-sucking process known as “executive revisions”.  Every image is scrutinized; every line of dialogue is tweaked and double-tweaked; every element is examined until all involved have lost every shred of objectivity.

you should see some of the other dialogue

Detail from paste-up

When this occurs, the “marking” process begins: each link in the chain of command, from Executive V. P. to Line Cook, will make a small, insignificant and possibly detrimental change to the product, thereby “marking their territory”, much like a dog does.  Since this process by definition requires the input of each person, everyone’s job is secured.

When the strips are satisfactory to all involved, they go “to test.”  This is the aforementioned process by which otherwise-unemployed individuals will stand in a shopping mall in an otherwise-ignored region of the country and accost passers-by, soliciting their everyman opinion.  Experience has proven that this practice is the only possible way to determine the reaction of humans to the product, and therefore its quality or lack thereof.

V. THE DECISION

Finally, the Moment arrives. A specially-certified auditing agency compiles the testing results and delivers the scores to the Executive V. P., who makes the Decision of which strip to produce. Creating a kinda-weekly comic strip is a time-consuming and expensive process, so once the Decision is made and the actual strip finishing has begun, there’s No Going Back. For a strip with such a high standard of quality, the finishing process is very intensive. Its success is dependent largely on instinct borne from years of experience judging the temerity of the public consciousness.

The Decision arrives at the finishing campus in a sealed envelope. The above-the-line team, by virtue of this envelope, have symbolically passed the baton to the below-the-line craftsmen, having done everything possible to pave the way to artistic magnificence (and its close, burly cousin, commercial success).

The creation of the approved strip begins. Click here for Part II (of III)

The Comic Strip Doctor: Momma

maybe YOUR momma

(Click any of the images to zoom in on them.)

Dr. Hibbert: Welcome to Mensa! You join such luminaries as cartoonist Mell Lazarus, Geena Davis, and Parade Magazine’s Marilyn vos Savant.

Prof. Frink: Each the tops in his or her field.  Err, except for Mell Lazarus.

— “The Simpsons”

and a-clogging we will go

Following in the quirky Dik Browne-Bil Keane-Jimmm Davis tradition of alternative name spelling, Reuben Award winner Mell Lazarus is one of comicstripdom’s more prolific creators.  From 1957 to 2002, he wrote and drew the daily strip Miss Peach, and Momma has been around since 1970.

Longtime readers of Momma, which relates the dysfunctional relationship between shrewish septogenarian Sonja Hobbs and her three good-for-nothing children, may be surprised to learn that Momma is the villain of her strip.  She’s always been the nagging harpy, of course, but since her name is in the title I always figured that she was supposed to be the hero and her worthless spawn were the villains.  Not so, says Lazarus; Momma is purposefully overbearing; she’s supposed to be the personification of everyone’s nagging mother.  Lazarus adds that he initially launched the strip “out of boredom… and [in homage to] my mother, who was driving me happily crazy, bless her soul.”

In an article about his comic strip Edge City, which features a Jewish family, artist Terry LaBan says of Momma that “[Momma is] an example of a character that everyone knew was Jewish, although it has never been mentioned.”  Lazarus’ view on the subject is evident in the following exchange:

Q: Since Momma appears to be the quintessential Jewish mother, do you ever get criticized for propagating the stereotype?

Lazarus: Oddly enough, no. I’ve heard that she suggests the stereotype, but I’ve never been criticized for it. A lot of readers have suggested she represent the universal mother figure. [italics added]

Accused of being “ageist, sexist and anti-Semitic”, Lazarus laughs: “That’s a remarkable thing to accuse me of since I am an aging Jew who loves women.”

One perhaps wouldn’t mind if Lazarus were a bit ageist, sexist, or anti-Semitic, since a little edge might make his strips funny, or at least pitiable.  As it stands, Momma is bland — that’s not a crime, of course, but it’s also occasionally incomprehensible, which is when it leaps off the comics page and into the realm of my jurisdiction.  Let’s take a closer look at the above comic.

In Momma‘s defense, the selected strip is a departure from the norm.  Typically, Momma is berating her worthless offspring, dreaming of their ruin or spurning their ridiculous attempts at filial affection.  Today, she’s got a gentleman caller, and her children are nowhere to be seen.  Is Sonja preparing to move on with her life and rediscover the romantic spark of her youth?

Panel 1: A well-dressed man (or perhaps a potato salesman) stands at Momma’s front door, two strands of hair peeking from beneath the hat he has discourteously allowed to remain on his head.  He has the portly small stature common to adults in Momma’s world, but otherwise there is nothing in the way of physical attributes to distinguish him from an infant.  “Hello, Mrs. Hobbs,” he says.  “Are you ready to go on our dinner date?”

Even before Momma replies, we can infer something about their relationship.  This man is taking her on a date, but sees fit to remind her of that fact, as if he didn’t dare count on her remembering who he is and why he’s there.  Perhaps he’s reminding her about their date as a way of confirming that the date exists, that they’d made plans, that it was something she had agreed to.  “Our” dinner date probably refers to a mutually agreed-upon appointment; either that or he’s using the plural possessive pronoun on purpose to endow the date with a sense of mutuality it may not actually have.

Say, for instance, that it’s taken a fair amount of wheedling for this man (we’ll call him “Nermy” for lack of a name) to get Momma to agree to the date.  By calling it “our dinner date” it implies that it’s an event that will be shared between them; compare this to saying “Are you ready for me to take you out tonight?”

Notice, however, the lack of genialities.  “Hello, Mrs. Hobbs,” Nermy says.  No “how are you,” no “you look lovely,” and certainly no flowers or other token gifts.  This doesn’t mesh with the profile of a man who’s been trying for a while to get Momma out of the house — so perhaps that’s not the case at all.

What if Momma and Nermy were set up?  It’s certainly reasonable that Momma’s good-fer-nuthin kids would try and hook their midget mother up with a homeboy in order to lighten her spirits and deflect her attention from their own shortcomings.  But who would do such a thing?  Certainly not lazy Francis, and probably not the gawky Marylou, whose only interaction with the male of the species is inebriated and with her holes all filled.  No, the likely culprit is Thomas, the happily-married-closeted-gay whose wife has never met Momma’s muster.  “You see,” Thomas is saying, “it’s not that easy to find a soul mate.  I’ve done just fine.  Now if only she had a penis.”

Hands drooping at his side, harelip curling in disgust, straw-hair posing a poking hazard, Nermy slouches at the front door and dutifully engages the enemy.  In this light, “our dinner date” is a deflection of responsibility: we’re in this mess together.  Similarly dispossessed, Momma slouches right back.  “One moment,” she says, with the squinty glare she uses to advertise Francis’ shortcomings to the world.

Panel 2: Nermy, either mentally retarded or stoned out of his gourd, slowly sways on Momma’s front porch, not noticing that she’s walking away from him.  His hair starts to wilt, and what may be clouds of marijuana smoke drift above his head.  Momma, her jaw set, is determined to see the night through, and Thomas will have a tongue-lashing later.  Probably not the kind he’d like, either.

Panel 3: Momma’s back, wearing her trademark two-by-four hat, clutching a handbag and stumbling in a set of clogs six sizes too big.  She looks for all the world like a girl playing dress-up, if the girl were an angry wrinkled dwarf with no torso.   Nermy’s expression seems to have changed, though from what to what I couldn’t tell you.  “Let’s go,” Momma says, and looks as if she’s going to linebacker right through Nermy if he doesn’t move his doughy ass out of the way.

And that’s the end of the strip, Lazarus’ signature adorning the east wall with a flourish, his pride seeping through the lazily-applied halftone.  Where’s the joke?  What’s the punch line?  What the hell is this?

There may be some humor in the determination with which Momma takes to the date, her eyes glazed with smoldering fury, as if angry that her sad life has turned to this low pursuit — dinner with a fattie!  But the more likely explanation is that the strip is a wry comment on females and their preoccupation with preparation.

See, Momma’s wearing her typical watermelon dress when she opens the door.  She’s not ready to go out just yet.  But when Nermy arrives, all that it takes for her to get ready is her hat, handbag and shoes.  There’s no hour-long makeup session; there’s no perm or curlers; there’s no bikini wax.  Old people are sensible, says Lazarus; they’re simple, down-to-earth and serious.

But how do we know that Nermy hasn’t been standing there for an hour while Momma whittled those clogs from scrap lumber?  He doesn’t seem like the assertive type that’ll call her on it; he barely seems like he’s seen the evening past the carefully rehearsed speech in Panel 1.  Panel 3 could be Six Hours Later for all we know.  Look at the shading on the wall: it could be daytime in Panel 2, and night in Panel 3.  (And, logically, before sunrise in Panel 1.)  The strip might be a commentary on how slowly old people do everything.

Again, if this is the intended joke, it hinges dangerously on the public’s understanding of the preconception about women and the time they take getting ready for a date.  Wasn’t that prime Donna Reed Show material?  Nowadays, getting ready for a date means putting in your diaphragm.

Here’s the original again:

and a-clogging we will go

So, if I’m going to fix this to retain what I presume is the original punch line, I’ll do it thusly:

Panel 1:
Nermy: “Hello, Mrs. Hobbs.  Are you ready to go on our dinner date?”
Momma: “Just about.  One second.”

Panel 2: Momma walks away.
Nermy: “Take your…”

Panel 3: Momma’s back already!
Nermy: “…time.”
Momma: “Outta my way.  We’re late for the buffet.”

As I look over the strip again, another possibility creeps into my head: is it possible that Nermy’s shocked expression in Panel 3 is a reaction to the silly shoes that staid, homely Sonja Hobbs is wearing?  I’d attributed the clunky clogs to Lazarus’ inability to draw dress shoes on a dwarf, but it’s possible that she’s wearing something so outlandish that it’s meant to be the punch line.  Look at her!  She actually wants to go outside in those things!  On a date, no less!

Historically it’s been unwise to attribute a joke to what is more likely poor draftsmanship, but I’ll make it work:

Panel 1:
Nermy: “Hello, Mrs. Hobbs.  Are you ready to go on our dinner date?”
Momma: “One moment…”

Panel 2: Momma walks away.

Panel 3: Momma’s back, wearing clogs.
Nermy: “Are we going clogging?”
Momma: “Any cracks about my hat and they’re going right up your ass.”

I think it’s best, in this case, to make a clean break from whatever the addled Lazarus may have initially conceived and make this funny at all costs.

Panel 1:
Nermy: “Hello, Mrs. Hobbs.  I’m here from the colon therapy clinic.”
Momma: “Let me just get my things.”

Panel 2: Momma stalks off.

Panel 3:
Momma’s back.
Nermy: “We can do the flush here if you prefer –”
Momma: “This is the closest I get to a date anymore, so don’t get fresh.”

Until next time… I’ll see you in the funny papers.

— August, 2004

(Back to Comic Strip Doctor index.)

The Comic Strip Doctor: B.C.

in 500 years anthropologists are going to think this is what we thought of prehistoric times

Our examinations of The Wizard of Id and Crock lead naturally to Johnny Hart’s prehistoric masterwork, B.C. Amazingly, 2004 marks the forty-sixth year of the caveman-themed strip. Johnny Hart, co-creator of Id, has for the last twenty years been devoted to the zealous ideal of bringing the occasional vague Christian symbol to the comics page. In the following strip, originally published on 11/10/03, he has created the medium’s most ridiculous excuse for social commentary:

this took three panels
(Click the image to zoom in.)

In the first panel, a character (presumably the titular caveman B.C.) climbs a hill towards an outhouse precariously perched at the summit. It is night, and a crescent moon in the sky matches the moon cut-out on the outhouse door.

B.C. enters the outhouse, and decides to violently slam the door behind him: the word SLAM appears vertically between the first and second panel. In the second panel, the outhouse sits still beneath the moon as B.C. presumably struggles with his digestive efforts. In the third panel, B.C.’s voice rises from the outhouse: “Is it just me, or does it stink in here?”

At first glance, this strip seems to make little to no sense as a work of humor. This is the first indication that it may, instead, be intended as a work of social commentary; after all, political cartoons are rarely humorous.

This strip has elicited a fair amount of controversy, which I’ll touch on later. First, let’s try and figure out the joke. Hart doesn’t give us a lot of choices. The outhouse stinks; that much is clear. Does it stink because B.C. dropped a monster load, and therefore it’s funny (ironic) that he’s complaining about it? Or does it just stink in general, like outhouses do, and B.C. should have known that — why is he surprised, in other words?

Although Hart is not as lazy an artist as Mell Lazarus or the wizards behind Id and Crock, his idea of humor typically means setup-punchline, often in two panels, with little action and usually a fourth-wall expression at the end that implies a rimshot somewhere offstage.  There’s certainly precedent to argue that this strip is simply stupid. But the strip-as-bad-joke explanation leaves a lot of unanswered questions. Why is it night? Why does B.C. slam the door? Why do cavemen need outhouses?

The third of these concerns is the most easily addressed. B.C. is an anachronous strip. (For the last several weeks, the characters have been playing golf.) Although I have personally never seen an outhouse in a strip before, the characters do share a universe with archaic versions of telephones, dictionaries, unicycles and crucifixes, as well as references to power tools, white-out and X-rated movies (not all in the same strip). The presence of the outhouse is no more bizarre than a joke-dispensing rock with a foot-pedal.

The crescent moon, of course, is a common outhouse symbol — originally, apparently, a star was used for the male privy and a crescent for the ladies (back when not everyone was necessarily literate). The crescent and star are also symbols of Islam, dating to the 1453 conquering of Constantinople by the Turks, who adopted the ancient Sumerian symbols of night as their religious icons. It is this second interpretation of the crescent moon symbol that has thrust this rather stupid strip into a fierce debate.

Islamic groups accused the above strip of harboring an anti-Muslim message, claiming that the use of the crescent moon, coupled with the vertical (or “I”-shaped) arrangement of the word “SLAM”, indicated that Hart was referring to Islam as something that “stinks”. According to their interpretation, character B.C. was claiming that “something stinks” in the religion of Islam.

Since the 1980s, Hart has used his internationally syndicated comic strip as a vehicle to share his political and ideological viewpoint with the masses, as is his right, and as have many other comic artists before and since. Hart is particularly known in the fundamentalist Christian community as a standard-bearer, filling his Sunday strips in particular with Christian verse, iconography and thematic material.

Given that some fundamentalist Christian organizations have a history of thinking poorly of Islam, the “offensive” interpretation seems like it might hold water. It certainly explains the nighttime setting (which, requiring the application of halftones, takes more time to draw than daytime, so there must have been a reason) and the odd way that B.C. slammed the outhouse door.

In a Slate interview, Hart commented on one of his frequent gags, the character of Fat Broad beating a snake with a club:

I used to have her up in the air with her club always beating. And then after a while I figured probably by now everybody knew! Now I substitute a panel that says, Wham, wham, wham, wham! … A lot of times we draw more than we need to draw. It’s always really classy to let the reader in on it, let him do most of the work.

Hart explains here the concept of using sound effects instead of showing an action — this is a common device that he uses. He likes to show very little, and let the reader interpret the action (in the interview he likens it to using your imagination while listening to a radio show). While I understand and appreciate the technique, drawing the word “SLAM” or “WHAM” as a part of a joke seems lazy. As Hart says later in the interview, “I was tired of drawing her beating up on the snake!”

So it’s certainly possible that the “SLAM” in the above strip is not a slam on Islam, but rather sloppy storytelling. However. Hart has drawn a syndicated comic strip for nearly fifty years. He’s sold millions of books and presides over an empire. He’s gotten away with saying whatever he wants (and getting very, very celebrated by Christian groups who call him all sorts of nice things for being so brave) for a very long time, and even weathered the Los Angeles Times pulling him entirely after a controversial Easter strip featuring a menorah burning down into a crucifix. He still says whatever he wants in his strip, as is his right to do, even when it doesn’t jibe with what is generally acceptable in our culture. (Editors nationwide pulled a strip on January 19 that featured two cavemen discussing unseen Asian brothers who fail in their attempt to build a working airplane. The punchline: “Two Wongs don’t make a Wright.”) He is celebrated for taking a conservative, fundamentalist view of the world.  It has become his bread and butter — Christian audiences will defend him because of his message, not because of the quality of his product.

I think remembering not to fall asleep in his oatmeal is higher on Hart’s list of things to do than being subversive:

Talk about a lapse. We did the same [Wizard of Id] gag within a two-month period.  And nobody caught it! Well, see, it wasn’t like we wrote out the gag and then did it and forgot to throw it away, and then did it again—it wasn’t that at all. We rethought it up again, you know, and sent it to Brant [Parker] and Brant did it both times! … Because it was a short span of time, it was almost word for word.

But I think he drew up the above strip not thinking that there was anything wrong with it. After all, Muslim terrorists attacked our country a few years ago! Clearly, any reasonable person must agree that something stinks in Islam, right? We’re a solid, Christian nation, and my readers know that Islam is bad.

Asked about the outhouse strip this week, Hart denied that it was about Islam at all. He said that interpretation stunned him.

“My goodness. That’s incredible. That’s unbelievable!”

…According to Hart, the joke was about the ambiguous authorship of a bad smell. The SLAM, Hart said, was simply there to show that the caveman had walked into the outhouse. The crescent moons were there to indicate it was nighttime, and because outhouses have crescent moons.

“This comic was in no way intended to be a message against Islam — subliminal or otherwise,” he said. “It would be contradictory to my own faith as a Christian to insult other people’s beliefs. If you should have any further silly notions about malicious intent from this quarter, you can save yourself a phone call.”

Notice the subtle way he wove the mention of his Christianity in there? Isn’t it enough that it be against one’s ethics to insult other people’s beliefs? Mentioning Christianity certainly doesn’t clarify the issue — it muddles it, given fundamentalist Christianity’s uneven track record in respecting Islam.

But we’re here to talk about comic strips, not religion. Let’s fix this strip, shall we?

Panel 1: B.C. walks into outhouse. SLAM!
Panel 2: Silence in the outhouse.
Panel 3: B.C.: “Next time, unzip AFTER slamming the door.”

Until next time… I’ll see you in the funny papers.

— May, 2004

(Back to Comic Strip Doctor index.)

The Comic Strip Doctor: The Wizard of Id

that wizard, he's from id!

There’s a lot of history in the comic strip format, and a lot of good work being done. It’s a tough business to break into, but apparently it doesn’t take much to stick around, if Mell Lazarus is any indication. This column is about raising the bar of excellence, about driving tenured creators back to the cutting edge they once occupied before society moved the edge from them, leaving them idling in the plains.

The comic strip has seen its share of brilliance — Charles Schulz, Bill Watterson, and Gary Larson, to name a few who’re no longer with the medium — and its share of dreck. This column won’t pull any punches as we honor the good and eviscerate the bad in the newspaper today.

he may be your wizard but he's not my wizard
(Click the image to zoom in.)

Brant Parker’s The Wizard of Id, consistently one of the shoddiest-drawn strips in major syndication and lacking even the Down’s Syndrome charm of Ziggy, is a prime example of setting the bar at waist level. Rarely is there any depth to Id: the single joke is usually based on a broad cliché, and the drawings look like they were scratched out by a clubfooted chicken on the back of a vomit-stained napkin he found in the couch cushions of his paroled friend who owes him money because he spent his disability on Pabst Blue Ribbon instead of the light bill.

Today, Id‘s single joke revolves around “mess hall” food. (Insert “cafeteria”, or “school lunch”, or any sort of mass-produced meal providery you like.) In the first panel, Sir Rodney tells the King, seated on his magistrate’s bench, that “The jury wants to be fed.” Without any apparent malice, the King replies, rather straightforwardly, “Send them to the mess hall.”< The job of the first panel is to set the scene for the punch line. Some especially skillful writers like to weave an extra joke in, whether a simple non sequitur or some oddball dialogue line. Id effectively wastes 1/3 of the space on nothing humorous. In fact, we’re in a courtroom talking about a jury, so we’re actively retreating from the humor threshold. There’s a lot of ground to make up here; let’s watch.

In the second panel, Rodney says “Yes, Sire,” carrying his scribble-covered clipboard towards the room imaginatively marked “Jury”. By Rodney’s foot you’ll find an Id standby: vague motion lines, that in this case seem to indicate that Rodney is walking backwards. In the third panel, Rodney pokes his head out of the jury room and tells the King, “They just reached a verdict.” The King, nonplussed, seems to entreat the audience: Well, whatta ya gonna do?

The answer, of course, is respond. A good rule of thumb is that double punch lines make for funnier comic strips. It’s a big job to cram anything funny into three-by-nine inches of newsprint, and wasting any space is an indication that the writer is simply lazy. Most funny multi-panel strips will deliver a punch line in the last panel, and then follow it up with a counter-punch line, effectively doubling the comedy. This is a factor of timing, and the way that the layout on the page shapes the rhythm in which we read. A sharp retort to the punchline can be twice as funny, since it’s absurdity building upon previously established absurdity. The gain is logarithmic.

Id goes for the easy out: breaking the fourth wall. The King stares out, in effect raising his hands in mock surrender while the rimshot sounds off-screen. The only thing worse for comedy than drawing attention to the joke would be to laugh at it.

The first stumbling block to the strip is the fact that, at first glance, it doesn’t make any sense. There’s no logic connecting the jury being hungry with them reaching a verdict. Why would they reach a verdict when they’re about to break for lunch? Don’t they want a break from deliberation? Anyone who isn’t smart enough to get out of jury duty surely would welcome a chance for free food and less work. So what, then, drives their sudden unanimity?

Perhaps the jury is testing the King, first asking for a meal, then changing their mind. Perhaps they’ve seen that the King will grant them their request for lunch, so they feel comfortable turning their decision regarding the fate of an accused criminal over to his jurisprudence. The intended joke, I believe, is that the jury is so afraid of the concept of eating at the “mess hall” that they’d rather get out of deliberations as soon as possible.

This is a risky gambit for Brant Parker. First, it assumes that the audience both (a) knows that the jury reaching a verdict would get them out of there; and (b) know that “mess halls” have a reputation for featuring bad food. Jokes based on clichés like this, as Id and its compatriots often are, increasingly run the risk of failure because (a) the older the cliché gets, the stupider it is to the audience as the basis for a joke; and (b) the older the cliché gets, the more likely that a younger generation won’t be familiar with it. It’s like at AMC movie theatres, where an on-screen advertisement for their gift card uses the slogan “Our gift certificate is quite a card.” The ad copy visibly strains to make a pun, using an archaic definition of the word “card” that’s #7 in the dictionary. The strain is more distracting than the ad is enticing.

As we’ll see as we examine more of the worst in newspaper comic strips, even poorly-conceived or badly-written strips can be saved with a revision to the last panel. If we give Brant Parker the benefit of the doubt and agree that this particular joke is clearly the best possible concept for today’s strip (and I’d hate to see what it beat out), we can add a second, funnier punch line. This makes the dumb punch line essentially a setup line for the second one, so it’s forgiven for being so dumb. Adding a second punch line often works, but only if it’s got something to build on:

Rodney: The jury wants to be fed.
King: Take them to the mess hall.
Rodney: Yes, Sire.
Rodney: They just reached a verdict.
King: I’m not going to execute the chef!

More effective is to rewrite the entire last panel:

Rodney: The jury wants to be fed.
King: Take them to the mess hall.
Rodney: Yes, Sire.
Rodney: They say they’d rather starve.
King: Then lock the door and leave the bastards!

Until next time … I’ll see you in the funny papers.

— March, 2004

(Back to Comic Strip Doctor index.)

The Comic Strip Doctor: Crock

what a ... oh, you know

Today’s column explores the Foreign Legion-themed strip Crock. What began as a parody of the 1939 adventure film Beau Geste has evolved into a haphazard collection of scribbles that matches The Wizard of Ids aching ineptitude scrawl-for-scrawl. Brant Parker, of Id, co-created the strip in 1975 with Bill Rechin and Don Wilder, but now Rechin & Wilder are the sole credited creative force. Keep in mind that it took two people, or possibly three, to come up with the following:

what's the point of setting this strip in the Sahara if the jokes are going to be about lockets and such?
(Click on the image to zoom in.)

In today’s strip, a stubbly and rather frazzled-looking legionnaire approaches the otherwise-occupied Captain Poulet with an entreaty: “Sir, I’ve lost my wife’s picture.” In Panel Two, Rechin and Wilder have accomplished the seemingly impossible: creating an image whose minimalist ugliness even surpasses the careless quality of the first panel. In it, Capt. Poulet responds: “I believe I vaguely remember seeing it on a chain around your neck.”

So far, Rechin & Wilder have done an admirable job of not giving away anything that would allow us to anticipate the punchline. Simply put, this dialogue doesn’t seem like it’s leading up to a joke. And, as it turns out, it isn’t, or at least not one that makes any sense.

In the third panel, the legionnaire answers: “Yeah, a framed 8×10.” Capt. Poulet apparently gets the joke, since he looks out at the audience, wordlessly saying “Can you believe what I have to deal with here?” Well, no, we can’t, since we don’t know what the joke is.

The legionnaire grins through his grief as he recalls the framed 8×10 of his wife. Is this wistfulness or merely wink-wink-nudge-nudge “It’s a joke, silly!” telegraphing? I’m not sure, since I still don’t get the intended joke.

I think the humor is supposed to reflect the stupidity of the legionnaire. According to one possible interpretation, anyone can be forgiven for losing a little locket, but how dumb do you have to be to lose something as big as a framed 8×10 dangling from your neck? Capt. Poulet is happy to help a soldier who’s lost a locket, but someone this stupid is beyond help.

Another interpretation, and one that I think rings more true to Rechin & Wilder’s intent, is that the concept of someone hanging a framed 8×10 from their neck is ostensibly funny in and of itself. The legionnaire losing the picture and the conversation of the first two panels is incidental to the reveal in the third panel. The humor tries to come from the absurdity of someone hanging such a cumbersome object from their neck, even this sad, lovesick legionnaire. Perhaps it’s a commentary on the devotion necessary to maintain a long distance relationship? Marching about in the sands of North Africa, our hero’s not content to gaze at a tiny, blurry locket; no, he’s willing to suffer the awkwardness of carrying a framed 8×10 of his beloved. In this light, the loss of his cherished keepsake rings even more bitterly.

But he’s smiling in the third panel, and I don’t know whether it’s a wistful expression or a jokey one. The dialogue is vague, which is death in a written medium. To more clearly convey the intended humor, we need to give the reveal to Capt. Poulet:

Legionnaire: Sir, I’ve lost my wife’s picture.
Capt. Poulet: I believe I vaguely remember seeing it on a chain around your neck.
Capt. Poulet: I don’t know how you lose a framed 8×10.

Remember, humor is based on the reversal of expectations. Instead of relying on assumed expectations — i.e., the picture of his wife is a locket –we should ourselves establish the expectations, and then reverse them. This also allows us to make more than one joke in the same amount of space. This practice takes a tiny bit more thought, which is why you’ll never see it in the pages of Crock.

Here, we’ll establish that the wife is ugly in order to set up a second joke independent of the locket/8×10 comparison, which isn’t funny alone, but which is tolerable if followed by something funnier.

Legionnaire: Sir, I’ve lost my wife’s picture.
Capt. Poulet: That ugly thing? Wasn’t it on a chain around your neck?
Capt. Poulet: I don’t know how you lose a framed 8×10.
Legionnaire: The hardest part was getting the camel to eat it.

And, to push the envelope of taste, which we might as well do since we’re not really being funny any other way:

Legionnaire: Sir, my wife’s boudoir picture is missing.
Capt. Poulet: Sorry, Bob, but I don’t think you want it back.
Legionnaire: What do you mean? Where is it?
Capt. Poulet: It’s been pinned up in the outhouse for a week now. It’s gotten a little sticky.
Legionnaire: Obviously, whoever stole it has never seen CSI.

Until next time … I’ll see you in the funny papers.

— March, 2004

(Back to Comic Strip Doctor index.)