blog: essays

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In 1950, the United States entered the Korean War.  One year later, as combat raged across the 38th parallel, a clueless frat-boy named “Beetle” Bailey accidentally enlisted in the U.S. Army, courtesy of cartoonist Mort Walker, who’d had less than stellar success with his college-themed comic strip and who wanted to give his lead character a new environment to mine for comedy gold.  Lazy Beetle has slacked his way through fifty years’ worth of American military conflicts without suffering so much as a paper cut from an enemy insurgent.  He’s the perfect soldier in that respect — two and a half years after Bush’s “Mission Accomplished” banner, Beetle Bailey is chipper, carefree and (most impressively) still alive.

Of course, he’s never actually seen combat, save for a few mock battle drills and the persistent Abu Ghraib-like treatment he suffers at the hands of Sgt. Orville Snorkel, the Skipper to Beetle’s Gilligan.  He is a soldier who never kills, in an army which never fights, for a country which never calls on him.  He is a pretend grunt, walking emptily through a facade of Eisenhower-era Army life, suffering through all of the K.P. but with none of the K.I.A. He is a soldier in the same sense that Russian sleeper agents raised in replica American towns in Siberia are Americans. He is an Army of None.

Which raises the question: what, exactly, is the point of the comic strip?  Honing his craft for over fifty-five years at this point, Walker has delved into the subject of an average kid in the American military — a rich, complex subject to draw from, with examples in popular culture as nuanced as Platoon, Full Metal Jacket, and Jarhead — and emerged with (and I’m being charitable here) Dilbert in fatigues.  Himself a WWII veteran, and a noted contributor to and administrator of numerous veterans’ aid organizations, Walker’s got no shortage of inspiration, yet he continues to toe the line of pabulum, keeping Beetle as detached from the realities of the military experience as B.C. is from the fossil record.

(Image courtesy of Francesco Marciuliano’s Medium Large. Used with permission.)

Granted, nobody expects Beetle Bailey to ponder the ramifications of imperialism any more than they expect Hagar the Horrible to discuss the Nordic influence on Anglo-Saxon culture in the tenth century.  It’s a comic strip, and it’s a showcase for all the trials and tribulations of soldier life, such as, um, you know, peeling potatoes and having tanks around and stuff.  And having a point of view on a subject as close to the public’s nerves as America At War could be dangerous for as bland an institution as Beetle.  But it’s precisely because there is a global concern about the role of American military force in the world that the Pleasantville quality of Beetle stands out so abjectly.

Amazingly, Beetle Bailey has several “revolutionary” cites to its credit: in the early 1950s, the strip was dropped from the Tokyo edition of Stars & Stripes because it allegedly encouraged disrespect for officers. Of course, the civilian press laughed roundly at the Japanese, and domestic circulation in the U.S. leaped by 100 newspapers.  In 1970, Lt. Jack Flap became the first black character integrated into an otherwise white comic strip cast.  Although some Southern newspapers (and the Armed Forces’ own Stars & Stripes) dropped Beetle, 100 other newspapers picked it up.

And the cutting edge continues to slice onward: Cpl. Yo, the Asian character introduced in 1990, reflects “the changing face of today’s Army”, according to his official King Features description; more recently, Specialist Chip Gizmo, tech-head, joined the cast.  I’m waiting for Extra-Special Specialist Bruce Fabuloso to swish his way through Gen. Halftrack’s door, reflecting The Changing Face Of Today’s Army.

And the rub of it is, Beetle is occasionally funny:

What’s particularly notable about the above strip (originally published Sept. 5, 2005) is that it has nothing to do with the premise of the comic. The same gag would work in Hagar the Horrible (given its playful anachronisms) or Crankshaft or Doonesbury or pretty much any other strip you can suggest.  That’s not a bad thing; it would be silly to limit Beetle to Army-related jokes only, and after all, Dilbert isn’t in the office every strip.  But it reminds us of our above question: what’s the point of doing an Army strip if your best material doesn’t reference the Army at all?

This is not to suggest that Beetle Bailey suddenly become topical and deal heavy-handedly with the War on Terror and take on the ripped-from-last-month’s-headlines quality of Mallard Fillmore.  But a small step in that direction would at least bring the comic back to the semblance of relevance it had in 1951 during the height of the Korean conflict.  Otherwise, Camp Swampy remains just another cardboard set for a monotone re-enactment of endless “mess hall food” jokes and their kin.

With that in mind, let’s take a look at a comic originally published on October 17, 2005:

Panel 1: Beetle and Plato lounge on a hillside.  Are they on some sort of maneuvers or training?  Who knows; whatever the mission, our two privates have the luxury of resting in the grass and ruminating on the pleasant things in life.  Beetle: “It’s so nice and quiet up here in the mountains.”  Plato: “Yeah…you can hear yourself think.”

Panel 2: Beetle and Plato look over at the heretofore-unseen Zero, who rolls his eyes in empty concentration, saying, “Funny…I don’t hear anything.”

The above strip, like the tennis one earlier, has nothing to do with the premise of Beetle Bailey, but in this case that detachment hasn’t earned it much in the comedy department.  The Walkers have figured out yet another way to point at the singular trait of one of their characters.  This strip might as well have read “Wow, Zero sure is dumb.” Zero: “Yes, I am.”

By keeping the spirit of the characters and setting — it’s a beautiful day; Beetle and Plato are clearly enjoying lounging in it; Zero, as usual, is clueless — we can subtly interject a bit of topicality and, at the same time, draw the character traits into sharper focus.  In our version, Zero doesn’t have to be just two-dimensionally “dumb,” whereby people call him dumb and that comprises his character; he can actually be an individual over his head in a situation that he honestly does not know how to comprehend.

Beetle doesn’t have to be just “lazy,” meaning he lies down a lot; in our version, he may actively not desire to participate in the activity for which he has been conscripted.  And so, he would likely make up justifications that would render his (non)behavior acceptable.

Plato, the token brainiac of the group, doesn’t need to just cite Shakespeare at every opportunity; he may believe, like all people who feel too smart for their own surroundings, that his intelligence entitles him to control his situation when, in fact, that may not be the case.  None of this exploration of character needs to be detailed in the text of the strip, but it can serve as useful subtext in our revision of this installment of Beetle Bailey.

Further character work along these lines would reveal Gen. Halftrack to be a man who believes himself to be deserving of immense power, but who nonetheless deeply regrets marrying his wife. Sarge would become a man consumed by his inability to control his eating, becoming someone who exercises extremely controlling behavior in every other aspect of his life. Lt. Fuzz would be forced to face his crippling inadequacy complex.  These characters are archetypes, with very easily-mined depths, yet Walker is content to endlessly remind us of the color of their gift-wrap instead of opening their packages. I suggest rectifying this.

Until next time… I’ll see you in the funny papers.

— October, 2005

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Drabble is one of the strips that are usually in the middle of the newspaper page, easy for the eye to skip over. It’s the very definition of “eminently forgettable.” I’m fairly certain that if there wasn’t a picture of the main character right above this paragraph, you’d have no idea what comic I’m talking about.  In fact, you still may not.  If that’s the case, then just keep reading as a favor to me — I’ll take all the charity I can get.

Drabble is the creation of Kevin Fagan, a man who has never held a job that did not involve creating Drabble.  In 1979, Fagan became the youngest comic-strip creator to be signed to a syndication deal (United Feature Syndicate).  He was 21, and had four years of college-newspaper cartooning under his belt.  Drabble was borne from Fagan’s desire to “do a strip that students could relate to.  I wanted to avoid political stuff, because that’s what every other college cartoonist does.”

Thus we’re gifted with the story of dimwitted Norman Drabble, his dimwitted father Ralph, and their family that’s not really important enough to mention (precocious Patrick, precocious Penny, mom June/Honeybunch, Oogie the cat, Wally the weiner dog, and Bob the duck, as well as sarcastic Norman’s-love-interest Wendy, if you must know).  Like The Simpsons, Drabble has, over the course of its run, drifted away from focusing on the son and more towards focusing on the father, perhaps due to the shift in Fagan’s perspective as he ages.

Let me make one thing clear: Drabble is not the worst comic in the newspaper.  (That honor goes to Momma.)  About once a month or so, it achieves the base level of quality that, in a perfect world, would be the minimum acceptable standard for all syndicated comic strips.  And, from all accounts, Kevin Fagan is a helluva nice guy.

That being said…

Drabble is retarded.  It’s every cliché from every sitcom ever made.  This week is Week Two of a massive story arc involving Norman’s struggle with a tip jar — territory that was a C-plot in a Seinfeld episode from ten years ago. Drabble has mined such comedic veins as math (pi r squared = pie is round!), travel (New York taxicabs drive crazy!), and if you’ve ever not laughed at a joke because it was too dumb or obvious, Kevin Fagan will make it into a Drabble strip in 2015.

The characters are cliché.  Ralph (the dad) is Homer Simpson without the interesting antics, repeatable catchphrases or pitiable quirks.  Norman (the older son) is just dumb in a shallow-fiction way, meaning that at every juncture you can predict that he will make the really obvious wrong decision. Because he’s dumb, you see! I’d love to see a comic strip about a realistically dumb kid, who’s always making bad choices because he gets angry too much and likes to spite those who think they know better than him, and who’s powerlessly watching his life spiral out of control while desperately trying to forestall the inevitable by turning to bad homemade meth and Red Hook and punching holes in walls while hopped up on aerosol paint fumes.  I knew lots of those guys in high school, and any of them would be much more fascinating to watch than Norman from the detached distance of a comic strip:

Hypothetical situation: At a salad bar.

Norman: Sneezes at the sneeze shield.  To the chagrin of onlookers, he explains: “Well, it’s a sneeze shield, isn’t it?”

Realistic dumb guy: Leans underneath the sneeze shield to get at the beets.  Sneezes directly onto the salad at point-blank range.  Looks around furtively, and amidst disapproving glares, he stalks off angrily, shouting, “I didn’t do nothing!”  Brow furrowed, he is on the receiving end of silent stares and whispers for the rest of the night.

Here’s a Drabble strip from the family’s aforementioned trip to New York.  This was published on August 22, 2005:

In the first panel, we see the outside of the “Big Apple Hotel”, which would place the scene in New York City, at 752 Fifth Avenue. While trying to find a picture of 752 Fifth Avenue in New York (where, according to Google, the real Big Apple Hotel is located), I learned that most of that block of Fifth is occupied by the Bergdorf Goodman department store. In other words, it would seem — and I’m no expert — that the Drabble family is lodging in a department store. It’s sort of like that commercial, where the people are arguing in their kitchen, and then it turns out they’re actually in Ikea? If we live in a world where that could happen, I suppose it’s reasonable to assume that the dumb Drabbles could make a similar mistake. It should be said that I have never actually been to New York.

In the panel, someone (Ralph, probably) is saying, “The key to a successful visit to New York is to not look like tourists!” Right off the bat, you know where this is going. It’s so painfully obvious that this conceit was old when Bob Hope did it in his 1851 hit, Road to Antarctica. It’s so painfully obvious that I actually wrote this comic strip at the age of seven during Sustained Silent Reading in Mrs. Havens’ second grade class. It’s so painfully obvious that cave paintings featuring this same joke have recently been unearthed in France. Please, Kevin Fagan, give us a twist! Reverse our expectations! Do something that would actually meet the definition of the word “humor”! Perhaps, against all odds, he will: let’s read on.

In the second panel, Ralph is briefing the family on his plan to help them blend in. Norman and Honeybunch are smiling eagerly; Patrick and Penny are too short to have readable expressions. Ralph: “So I went out and bought some things that will help us look like native New Yorkers!”

Kevin Fagan, this is an open message to you: As I retype your dialogue, I find myself unconsciously changing it to make it shorter, more concise, and more interesting. Then I have to go back and correct it so it’s an accurate transcription. Please call me.

In the third panel, we see the (inevitable) punch line: Everyone’s dressed like tourists! Whoa-ho-ho! Boy, Ralph, what a dummy you are! Patrick is the moral compass, so to speak: “Are you sure native New Yorkers wear Statue of Liberty hats?” Norman’s not so sure, but Ralph is quick with the response: “Trust me! We’ll fit right in!” And the kicker: Mom and Penny roll their eyes! Whoa-ho-ho!

Before I delve further into the specifics of this particular strip, I’d like to offer Mr. Fagan a general note of advice. In many of his storylines — such as this week in New York, or the prior week in Niagara Falls, both part of a larger “vacation” story arc — he makes several weak jokes and then flees the scene, like a drive-by shooter peppering a house with random, hopscotch-girl-hitting bullets rather than hammering one humorous concept further home over several days, like a hit man stalking through a house and methodically shooting each occupant in the head, two bullets in the temple, then stripping off his surgical gloves and leaving them to melt in the fireplace. My recommendation is to play out certain situations in greater detail; to mine them deeper for comedy, instead of strip-mining the already-picked-over surface. If I try hard, like a horse pulling a heavy cart, I might be able to get a few more metaphors into this sentence, like a series of successively fatter men cramming their way into an elevator. In a library.

For example, here’s another of the New York series, this one printed on August 26:

Okay, I’m not going to retype all the dialogue, but you get the point: fish-out-of-water comedy. Ralph is a mall security guard, you see, so he feels it’s within his domain to perform a citizen’s arrest on some errant jaywalkers (never mind that jaywalking is a citation misdemeanor at best, and if they’re crossing at the crosswalk that’s probably more than good enough for local law enforcement. Apparently, New York has a big crossing-in-the-middle-of-the-street problem. I have never been to New York).

At the risk of giving Fagan too much credit, this strip has potential. It’s no knee-slapper, but it’s a prime example of a not-that-funny strip that’s tolerated because it’s the setup for the following week’s worth of storyline, each episode more hilarious than the last.

Unfortunately, this is not the case. The next day, Ralph has moved on to the Empire State Building — presumably he’s collared the wayward criminals and moved on with his vacation. The “citizen’s arrest” comic would have been a great setup for a few more days’ worth of Ralph attempting to catch the jaywalkers. His braggadocio in panels three and four, above, is a more productive use of his character than any sort of lovable buffoonery.

Besides, the more general the jokes, the shallower the humor — specificity is better. Not to draw this unfavorable comparison again, but when Homer Simpson came to New York, he spent the whole episode dealing with a parking ticket.

The tip-jar storyline, midway through Week Two as of this writing, is a good example of a concept when “longer” — more strips on a specific subject, like I’m advocating above — is not always “better”. It’s a matter of being more judicious with which concepts merit further development.

Setting aside the larger issue of the New York storyline, if we are to rescue the “dress like tourists” strip, we’ve got our work cut out for us. Fagan’s not that great of an artist, and he’s certainly not a very precise draftsman, but he’s given us a fair amount of specificity in the drawings that we’ll have to work around. Here’s my take on how to improve Drabble:

Until next time… I’ll see you in the funny papers.

— August, 2005

(Back to Comic Strip Doctor index.)

In a recent interview, Marmaduke‘s Brad Anderson dropped hints as to his legacy:

“Hank Ketcham died a couple years ago, but he had two guys in training, and you can’t tell the difference. And he always had writers. He had quite a big staff. I don’t have any staff, except my wife, who takes care of the office.”

Anderson, born in 1924, started cartooning at the age of 15. In 1954 Marmaduke began appearing in newspapers. The mischievous Great Dane has sold over 10 million copies of his over two dozen books. It’s currently featured in 500 newspapers in over 20 countries.

Anderson must awake each morning terrified. There’s no one else. There’s no Marmaduke heir. The dog will die with him.

He must keep living — if only to keep Marmaduke alive. Because that dog is all that brings meaning to his life.  It’s all the success he has ever known.

In my local newspaper, the crappy square strips — Marmaduke, Heathcliff, Dennis the Menace, and Family Circus — all appear together, in a sort of matrix of suckitude. Occasionally they synergize; one may inadvertently comment on another, or illuminate an unseen facet of an issue raised by another.  Each of the four consistently deals subtextually with deep-seated social neuroses — with Dennis it’s the fear of abandonment; Heathcliff addresses post-violent-victimhood paranoia; and Family Circus is racist.  (More on these in future articles.)

But Marmaduke is uniquely psychosexual; the dog is a huge, lumbering id waving its monster lipstick-phallus throughout the tightly-buttoned Winslow household while tension simmers just below the surface:

Marmaduke the dog is the rape fantasy taken flesh; he is the overpowering force that conquers your will and thus leaves you inculpable. You physically cannot resist; therefore you are absolved of responsibility. It is not your fault. (The tacit implication is that you are then free to enjoy it guiltlessly.)

However, brutalizing rape is socially unacceptable behavior.  It’s excused because he’s a dog, but it’s not condoned.  He is a force that can only be vectored, not contained, but civil society must at least do their best to try and harness his surging energy.  Thus the Winslows and their hapless neighbors must discourage Marmaduke’s advances whenever possible:

However, there is a clear difference between what society must openly condemn and what may be illicitly enjoyed behind closed doors. Anderson delights in dancing across this line with the character of Dottie Winslow (the wife and mother). Marmaduke is several times larger than her husband, Phil; in terms of testosterone energy per pound Marmaduke is a pure dynamo:

And so Anderson explores this relationship between the unfulfilled housewife and the sexual beast that lives with her family. When Phil is at work, and the children at school, she is alone with him  Are her needs as a woman being met by her husband? Did she marry for love, or for convenience? Did she, in fact, settle down too early? Anderson hints at a longing buried deep in her psyche.

But whatever she feels, she is part of society. She cannot act. Anderson has filled Dottie’s world with people to whom her desires are monstrous. Each day, she walks a tenuous balancing act between propriety and fulfillment; a razor-thin line separates her fragile doll’s house and a cathartic loosening of every inhibition that would allow her to feel, even just once, what it would be like to live.

It is a line she must not cross.

In his comic strip, Anderson has created a model of the human condition. The Marmaduke-id and the Phil/society-superego combat each other in the person of the Dottie-ego. To function perfectly in the artifice of society, Anderson asserts, we must become a neutral party to our own desires; conversely, to give in to our innate selves is to reject the mores and codes of the constructed world that sustains our shallow life.

Cruelly, Marmaduke himself is not party to Dottie’s torment. He is ever present, ever willing, should she ever decide to give in and fall into her own infinity.  He’s ready to go anytime; however, human society in the aggregate — Phil, for example, personifying the “rules” — cannot allow humans in the singular to experience the depths of all that they might.

This is the joke that mankind has pulled on itself.

To Anderson’s credit, when his contemporaries have all passed on their mantles and died, he clings to his creation, his mankind-in-microcosm, and tempts us with the challenging possibilities of what man might someday become. In the same interview cited above, Anderson describes his creative process:

“I think like a dog, and that helps a lot.”

Anderson has opened himself to that id, that release to instinct and desire and carnal pleasure. Anderson beckons us temptingly from the other side of the rainbow. But Anderson knows that the “rules” are what keep us together. Maximal individual fulfillment on a global scale would lead to chaos, depriving us of infrastructural elements we need to survive. So it’s a trade-off: to live, to be able to buy food and homes and blankets and trinkets, we must die a little. We must shut away our ravenous base natures and contribute to the homogeneous general good. No matter how painful on a personal level, for the sake of society, we must not allow the Marmaduke-id primacy:

The problem is, while Marmaduke lends itself readily to textual analysis, it’s never very funny, and it is, after all, a comic strip. It’s always about a big dog climbing on things or being awkward or being annoying, and there are about three jokes in that concept, and Anderson’s been doing them over and over for fifty-one years. From the same interview:

“And, of course, dogs do the same thing over and over, but if you follow them around, they do it a little bit differently every time. So that’s what I try to do.”

This is great for little-old-lady-with-her-morning-tea comicstrippery (while the coal-black spark in her inmost being is fanned, perhaps, into a wan but unrecognized flame) but bad for our hip, ironic, post-postmodern cynical times.

The problem is that the flaw lies not as much in the writing of each individual strip as it does in the underlying concept.  But, in keeping with the spirit, I will rewrite the above strip (Marmaduke on the throne) for today’s audience:

Caption: “Children, you won’t believe me now, but you’ll thank me later — no matter what’s he’s told you, all authority on heaven and earth has not been given unto him.”

Until next time… I’ll see you in the funny papers.

— July, 2005

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