HI, I'D LIKE TO RETURN A TOASTER.
SURE! CAN I SEE YOUR RECEIPT?
I DON'T HAVE IT.
OKAY, THEN CAN I SEE THE TOASTER?
I DON'T HAVE IT.
YOU DON'T HAVE THE TOASTER YOU'RE TRYING TO RETURN?
I LOST IT. IT BROKE.
LISTEN, IT'S BUSTED. YOU CAN'T RESELL IT, SO ISN'T THE RELEVANT FACTOR THAT I NO LONGER HAVE IT? AND SINCE I DON'T HAVE IT, I NEED MY MONEY INSTEAD.
FINE. HERE. FIFTY BUCKS. SORRY FOR THE TROUBLE!
I SHOULD SAY SO! HMMPH!
WHAT ARE YOU DOING?
LISTEN, FIFTY BUCKS IS NOTHING COMPARED TO POSITIVE CUSTOMER RELATIONS AND BUILDING BRAND LOYALTY! I'D PAY HUNDREDS FOR AN AD, I'LL GIVE THIS GUY FIFTY BUCKS TO KEEP HIM HAPPY.
IT'S NOT ABOUT FIFTY BUCKS, IT'S ABOUT REWARDING A SENSE OF ENTITLEMENT AND SETTING A PRECEDENT OF BEING GULLIBLE! THAT LEADS TO A LOT MORE THAN JUST FIFTY BUCKS!
HI, EXCUSE ME, I'D LIKE TO RETURN THE BUILDING WE'RE STANDING IT
{{header: take it back to WONDERMARK.COM}}
{{alt-text: The toaster broke when I threw it at a salesclerk in a different store}}