[[Exterior of a building.]]
JEFF: Just got off a conference call with the client. Had a good long talk about direction for the campaign.
[[Interior.]]
JEFF: They want to position the Plaque-Vac as a time-saver. So let's hear some copy about saving time.
WANDA: Saving time...saving time...time's a-wasting. Don't waste time. Time flies. Don't let time fly away, use the Plaque-Vac every day. Time keeps on tickin'. Time is a girl's best friend. All we need is time. Without time, nothing else matters. Save time, save a life. Save your own life.
JEFF: What about something being late?
DREW: Running late. Wake up late, you're late for work. Kids late for school. You don't have time. Busy schedule, you grab a junk-food breakfast. Pop Tarts, drive-thru, donuts. Sorta montage between 'em.
WANDA: You can use the Plaque-Vac at work. Use it after lunch! Get home late, why waste time. Takes ten seconds before bed. Get right to bed with your loved ones. Improves your quality of life. An easy way to improve dental health while adding time back into your schedule.
JEFF: I like that. Your current tooth-cleaning method is stealing time from your life and you don't even know it. Now, you can add - what? Five minutes a day? Ten? Fifteen? Add that time back.
DREW: That's extra time Extra time that you get to keep. It's like a gift. Plaque-Vac is the gift that keeps on giving. Give it to yourself, and Plaque-Vac gives you the gift of time.
SIMON: Have you ever actually used Plaque-Vac? My aunt gave me one for Christmas. The suction motor is really cheap, so you either have to go super slowly and hit a bunch of spots twice, or just brush your teeth the regular way afterwards. It doesn't really save you any time.
[[Beat.]]
JEFF: I like "THE REVOLUTIONARY NEW PLAQUE-VAC GIVES YOU THE PRICELESS GIFT OF MORE TIME WITH YOUR LOVED ONES."
{{header: problems vanish with WONDERMARK.COM}}
{{alt-text: FINE, Simon. We'll also pitch 'Don't you deserve a day off? Indulge yourself with Plaque-Vac! Take whole lazy afternoons to pamper your gums.'}}