CHAD: I’ve had half of this old commercial in my head all day and it’s driving me nuts.
“Land a plane in your milk…”
Alpha-Bits cereal. “Plane” was spelled out in letters, the “E” spinning like a prop.
Tremendous.

JEREMY: “And watch a duck (quack, quack) swim by.”
CHAD: YES! That’s IT! The rascally DUCK! Thank you!
JEREMY: You feel better now?
CHAD: HUGELY. These things are part of my CHILDHOOD, you know? Part of my MAKEUP.

JEREMY: Sure. ALL our makeup. I mean, you and I didn’t meet until adulthood, but thanks to ubiquitous mass media, we had a shared childhood nonetheless.
CHAD: What GREAT commercials, to make us remember them even DECADES later. Thank you, Post Foods LLC!

CHAD: That copywriter must be grinning like a chimp to know that his or her creative work is an indelible part of an entire generation.
JEREMY: But did the ads ever actually make you BUY any Alpha-Bits?
CHAD: Man, don’t VULGARIZE this.

{{Header: remember WONDERMARK.COM}}
{{Alt-text: I was an avid consumer of children’s cereals! As soon as I got to college.}}

#611; The Building Blocks of Being transcribed by in

{{Header: remember WONDERMARK.COM}}
{{Alt-text: I was an avid consumer of children’s cereals! As soon as I got to college.}}

#611; The Building Blocks of Being transcribed by in

CHAD: I've had half of this old commercial in my head all day and it's driving me nuts.
"Land a plane in your milk..."
Alpha-Bits cereal. "Plane" was spelled out in letters, the "E" spinning like a prop.
Tremendous.

JEREMY: "And watch a duck (quack, quack) swim by."
CHAD: YES! That's IT! The rascally DUCK! Thank you!
JEREMY: You feel better now?
CHAD: HUGELY. These things are part of my CHILDHOOD, you know? Part of my MAKEUP.

JEREMY: Sure. ALL our makeup. I mean, you and I didn't meet until adulthood, but thanks to ubiquitous mass media, we had a shared childhood nonetheless.
CHAD: What GREAT commercials, to make us remember them even DECADES later. Thank you, Post Foods LLC!

{{Header: remember WONDERMARK.COM}}
{{Alt-text: I was an avid consumer of children's cereals! As soon as I got to college.}}

I was an avid consumer of children's cereals! As soon as I got to college.

#611; The Building Blocks of Being

— April 6th, 2010

[ Tags: dining, marketing, nostalgia ] Permalink: https://wondermark.com/c/611/

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Applications open for Genius Northwest – an IRL gaming competition

May 8, 2026 by David Malki !

Last year, I participated in Genius Northwest, a gaming competition inspired by the Korean gameshow The Genius and its ilk.

It’s a reality show without the cameras — a 3-day, all-inclusive weekend retreat structured around a series of challenges and puzzles, in which personalities and dealmaking matter as much as playing games.

It’s truly a remarkable thing. I came in dead last in the competition, but I still had a great time participating.

The event is held annually in the Pacific Northwest (hence the name) and applications are now open to participate in the 2026 competition!

Learn more — and apply — at GeniusNW.com.

Comic Transcripts

#611; The Building Blocks of Being

— April 6th, 2010

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