I really like this. Aaron Draplin, founder of Draplin Design Company in Portland and designer behind the Field Notes brand of notebooks, designs a logo from scratch in about ten minutes.
The resulting video is an explanation of the process a thoughtful designer goes through, and a demonstration of the power that experience and deep understanding brings to any sort of craftsmanship.
I find this sort of thing super inspiring! And Draplin has an easygoing, chummy enthusiasm that’s fun to listen to, too.
Here he is again, describing the workflow for creating a laurel element in Illustrator — but far more than just a design tutorial, it’s a metaphor for a deeper and more broadly applicable lesson about craft in general.
This third video is a brief bit of portfolio advice (that, ironically, uses ugly title cards I’m sure Draplin himself would make fun of).
Recommended for inspiration!
AdWeek has collected a few more videos of Draplin’s lengthier public talks and presentations, as well.