|
Recontextualization
the Dysfunctional Family
Circus, the Garfield Randomizer, and more
by
David Malki ! of www.wondermark.com
Caution:
Some of the content explored in today's column is definitely not
"family-friendly." But, you know, it's the Internet, so you
should probably be on your guard anyhow.
I'm hardly the first to be dissatisfied with the quality of the comics
I read, and so it should be no surprise to anyone that there are many,
many people who do the same thing I do: re-write the comics to make
them funnier. In fact, the number of readers who take the mission
of
comic writing into their own hands has skyrocketed among Internet
communities in the last few years; messageboards and blogs are full of
doctored strips. (That doesn't mean you can stop reading my
column.)
Predictably, the most common strip to be re-written is the one that's a
poster-child for insipid humor: Bil Keane's The Family Circus.
It's remarkably easy, too: simply strip off the caption at the bottom
and fill-in-the-blank. Popularly known as "The Dysfunctional
Family
Circus," the iconic circular comic about a family of saccharine
know-it-alls began to appear with tasteless, irreverent and outright
vulgar captions in 'zines decades ago, eventually migrating to Usenet
and, later, the World Wide Web.

Of course, outright mockery coupled with widespread exposure begat the
inevitable cease-and-desist letters, which is why I maintain on this
site at least a thin veneer of academic criticism.
Eventually, it took Bil Keane himself speaking with webmaster Greg
Galcik for The Dysfunctional Family
Circus to be taken offline, but like any good meme, the concept proved impossible to kill. It's possible now to find half-a-dozen websites that keep up the theme, essentially turning the daily comic strip into a never-ending caption contest.
Which, Galcik believes, is detrimental to the cause of parody.
His site was the first of many to welcome audience submissions, but he
only chose the best, to keep the humor quotient relatively high:
"Somewhere along the way," Galcik told me, "it becomes a competiton for
the audience to see who can get captions accepted, and they start
trying to out-funny each other. And around then, the humor really
starts to get complex."
The paradox, of course, is that the more well-known (and, in the case
of The Family Circus,
aesthetically bankrupt) the original product, the riper a fruit it is
for subversion -- and the more fierce the lawyers that "protect"
it. Galcik received the call himself. "Unfortunately, the
assumption is that, if anyone does something that can possibly produce a profit on their
material, it must be shut down before it becomes a precedent," he said.
U.S. copyright law
states that one of the criteria against
whether a parody of a property can be considered "fair use" is whether
it would hurt the original's chances of making money. But
recontextualized comics are rarely about profit -- they're about a
different way of seeing the familiar; a more purely qualitative
exercise, to use highfalutin' terms. For example, recently blogger
"Robyn" mashed-up The Family Circus
with H.P. Lovecraft's overwrought prose to create The Nameless Dread (a.k.a. "The
Cthulu Circus"):

She took it down
quickly once it got spread around, fearful of lawyers
and, perhaps, internet celebrity. It's a one-note joke that's
relatively funny nonetheless; like The
Dysfunctional Family Circus, it relies on the disconnect that
occurs between the source material -- and the expectations the reader
brings to it -- and the caption. While the DFC subverts the convention that The Family Circus is wholesome, cutesy, and non-racist, The Nameless
Dread has the Circus's typically mealy-mouthed, borderline-retarded children reciting what is perhaps the English language's most dense epic poetry. The
humor in the latter exists only because of the juxtaposition; it's
almost purely conceptual.
The Dilbert Hole is
another experiment in offensiveness that quickly became an Internet
phenomenon. There's a psychological reason that recontexualized
comics resonate with an audience: it's the same reason people buy
tabloids, to see celebrities at their worst. It's the train-wreck
joy of seeing something popular that you can't stand become its
complete, wretched opposite -- and, of course, poop jokes seal the deal:

Like the online Dysfunctional Family
Circus, The Dilbert Hole was quickly pounced upon by syndicate
lawyers and summarily cease-and-desisted. Unlike the DFC, The Dilbert Hole was a
meticulous reproduction of Scott Adams' Dilbert,
down to the lettering -- save for the content, it could easily have
been mistaken for the real thing. The precision made the parody
more
striking, but also the case against its creator more airtight.
The Dilbert character
is a well-known figure to the remix crowd --
equal parts cubicle hero and over-merchandised dreck. He's their
only champion in the working world, and he's a sellout. In 1997,
Leisuretown
creator Tristan A. Farnon was sick of it,
and The Dilbert Hole appeared
as the creation of a disaffected cubicle drone in an underground comic
entitled A Comedy Crisis.
Farnon tells
the story in an interview with The Comics Journal:
I'm allowed to
disrespect Dilbert if I want to, I've suffered through years of insipid Dilbert-related merchandise staring
at me from other people's cubicles. I've worked on software products
code-named "Dogbert." It just got annoying. After awhile each strip
ballooned up with industry keywords, and they grew indistinguishable
from any other rectangle of syndicated bumper-sticker humor. Let's all
honk if we love Dilbert.
Farnon's comics deliberately comment, in a satirical sense, on the
culture that surrounds Dilbert.
It is legitimate parody. And notably (and surprisingly,
considering its vulgarity), The Dilbert Hole is genuinely funny. Its punchlines are tight and its comedic
timing is right-on. Most of the more recent, knock-off Dysfunctional Family Circus strips
floating around online are merely vulgar or offensive, with no humor to
back them up.
This type of "dirtying up" a well-known property is the lowest form of
parody, barely above the penises scrawled on the faces of celebrities
on bus-stop movie posters. Dilbert's lawyers had nothing to say
about Farnon's social commentary but everything to say about his use of
the
word "flatulence" in a facsimile of Scott Adams's handwriting.
The dirtiness makes the point and breaks the case.
More sophisticated humor makes for better parody, says Galcik, but he adds,
"Experience tells me there are too many people who don't agree with me,
and they breed faster than I do."
For example, Fred Basset Upfucked,
which rewrites the dialogue of the continuing adventures of the world's
most boring dog -- and which basks in so much legal paranoia that it
claims "PARODY" in bold letters across the strip itself:

The creator claims that in his continuity, the titular hound is the reincarnation of Adolf
Hitler. So
far I haven't seen much wit in evidence, although the strip does have
its moments.
Such parodies have existed as long as there have been media to parody;
"dirty" versions of Mickey Mouse, created by Disney animators, have
been around since the '30s. Dan O'Neill's Air Pirates comics of the 1970s painted Mickey and Minnie as dope smugglers; the
resultant lawsuit set the tone for a vicious corporations vs.
underground-comix sentiment that persists today.
Although most of Disney's famous works are adaptations of public-domain
folktales or (as in Steamboat Willie)
parodies of contemporaneous films, in recent years Disney's corporate
muscle has successfully lobbied
for U.S. copyright law to be amended so that their own, highly
lucrative, highly merchandisable properties do not fall outside of
copyright protection. Comics syndicates are no different: they
protect
their properties vigorously from being represented, or remixed, in any
way -- over the protests of an audience that could breathe new life
into tired characters.
The Garfield Randomizer was a
webpage that accessed the comprehensive online Garfield archives, fetching one panel at a time from different comics and
presenting them mashed-up and reordered into surreal, dada
creations.
An instant online hit, screen-captures of the recontextualized comics
began appearing on messageboards and blogs everywhere. Of course,
it didn't take long for syndicate lawyers to pounce.
Which is unfortunate, both for fans and for the syndicate's ailing,
unfunny property. The unanimous sentiment online was that for the
first time in years, Garfield was funny again. As I mentioned in my recent revision to the
Comic Strip Doctor column on Garfield,
what makes the randomized strips hilarious is that they break down the
rhythms and cadences that readers have come to predict. First
panel
set-ups become final panel non sequiturs, or a strip may have three
punchlines with no setup. Each panel's utility
is boosted by its becoming a modular component.
Interestingly, it's
easy to see how changing just the panel order, and
thus the rhythm, of an otherwise unmodified Garfield strip can give it a wholly
different tone:

This concept extrapolated to include combinations of strips can lead to
wildly bizarre juxtapositions:

And, at times, surreally profound moments:

One thing I noticed, frantically creating new strips for hours on end
in a vicious giggling fit, was that there are a lot of really
strange concepts buried in the Garfield archives. The comic seems like it should be funny. How could a comic that incorporated any
of the following panels not
be funny?

Somehow, Garfield manages. And the secret, it turns out, is through overkill:

Here, the punchline is set up twice and delivered twice (visually and
through dialogue). As Eric Burns pointed out, often saying less is much more effective. It allows the reader to connect the dots,
and
engages them in the narrative. It leaves room for interpretation,
and
for Garfield's true thoughts to only sound in the theater of the
reader's mind.

Garfield has been
deconstructed before in this way, among many others, by Jack Masters on
his
site CastleZZT,
but the particular trick of silencing Garfield -- so that we see the
world through Jon's eyes -- has gained prominence recently thanks to a
highly-linked forum thread.
Silent Garfield becomes a mugging mime, a lethargic Charlie
Chaplin.
Sometimes (usually in the strips without Jon -- who is, of course, now
our protagonist), the results don't quite work:

And sometimes they do:

The former example
above is still amusing because, like the randomizer,
it's shifting up the usual cadences the reader expects from the Garfield comic strip. It's
absurd-funny (although, upon reflection, if you think he's waving in
the third panel, that's sort
of humourous). But the latter
example is funny on its own. Instead of Garfield getting the
snarky last word, here Jon speaks to a silent cat, and the lack of
reponse or double punchline in the third panel seems to indicate that
it's not a joke, that the sad
scene set up in the first two panels is just life as it is.
Which, of course, is funny -- because it's giving us a window into a
bizarre world and treating it as "true," instead of using it as a setup
for a predictable, lame joke.
Still, a comic strip like this that ran in the newspaper every day
would be pretty dumb. The non-sequiturs and visual gags are still
an awkward combination of postmodern non-humor and B-minus
slapstick. They gain much of their traction from the comparison
to the Garfield that we're
familiar with. That, after all, is why recontextualized comics
are funny at all: they give us an alternate window, a "what-if," into a
paradigm that we know well. They reveal possibilities that might
be, and recognize potential that goes untapped.
What I do with The Comic Strip Doctor is to try and mine some of that
potential; in some cases it requires making a bit of a departure from
the source material's spirit, but I try not to simply make fun of bad
comics. I try to make comics that are funny regardless of the
existing associations we as readers have with them. Because I
think that it's possible to make good comics, and frankly there's
little excuse not to.
I think things like the Garfield Randomizer that become instantly popular can act as a guide towards
what an audience finds funny. Granted, it's an internet audience,
so it's probably on the whole younger and "hipper" and more cynical
than the morning-oatmeal Garfield
readers, but that's precisely
the crowd that always takes
the culture handed them by the previous generation
and remixes it and mashes it up and subtracts from it and adds to it
and makes it their own for their generation.
The Garfield Randomizer was
shut down with cease-and-desist letter sent to the webmaster.
Never mind that the site did nothing but accessed the syndicate's
official archives; it did not modify the dialogue, or paint Garfield as
a Nazi and Jon as a fan of beastiality. And never mind that, to
many readers, "Garfield is finally funny again."
"Of course the much more rational (and fun) way for it to be handled is
with a basic sanity check," says Galcik, of the syndicates' knee-jerk
reactions. "If the derivative is
not harming the original, then leave 'em alone. But that's just not
possible with the way the system's gone off level, now."
My message to PAWS, Inc., corporate owner of the Garfield
character, is: Learn to recognize a compliment. We like your
stuff. It has meaning to us, both as individuals and as a
culture. We grew up with your characters, and so they have an
emotional resonance for us that overflows with potential.
Let them come out and play with us.
-- February, 2006
|