Wilcox makes strange objects, such as a soccer ball that you can put fruit inside so it becomes a smoothie as you kick it around.
He makes a lot of things like that, and he describes in the film how making a lot of things quickly has helped him tap into his creative instincts in a clarifying way.
As a person who derives an immense amount of joy from puttering around in my own workshop, making a lot of stupid things that occasionally end up not always being stupid, I am quite drawn to this line of thinking.
“I enjoy the playfulness,” he says, over footage of a car he designed covered completely in stained glass. “and just doing things — even though they’re completely ridiculous sometimes. So what? Let’s do the ridiculous. And by doing the ridiculous, something else might come of it!”
Here’s another video, as well, of him giving a talk at a conference… The first seven minutes are the same video above, and then there’s another bit with him explaining and demonstrating some of the strangers things he’s made, like the stained-glass car, or a set of GPS-enabled bespoke-leather shoes.
“It’s always difficult to describe what I am,” he says in the talk. “I work between art, design, invention, technology, craft… Really, I’m just a person who’s trying to be as creative as I possibly can be.”